Google Ads puts your business at the top of a search result for the terms you choose, and you pay Google each time someone clicks. It can bring in calls, and it can burn through money just as fast if nobody is watching it. Management is the watching: the setup, the choices about which searches to show for and which to exclude, and the monthly adjustments that keep the spend going toward people who call.
A flat fee, not a percentage
Google Ads management is priced on a call: a flat monthly fee, not a percentage of ad spend. The distinction matters. When a manager is paid a percentage of what you spend, the manager is paid more when you spend more. A flat fee is the same whether your budget is small or large, so the advice about the budget is just advice.
Two bills, kept separate
You pay Google for the ad spend. Our fee is separate, and it is the only thing you pay us. The budget is yours to set, and you can see what Google charged for the clicks apart from what we charged for the work.
Why priced on a call
The fee depends on how many services you advertise, how many towns you want to show in and how much setup the account needs, so there is no single number that would be honest on this page. We put it in writing before anything starts, like everything else.