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Small Business Seo Checklist


SEO is fundamental to any business. Whether it is a huge company or a small and medium enterprise, SEO is crucial to any website marketing plan and strategy. This is basically one of the reasons as to why many businesses are willing to spend just to implement effective SEO strategies.

Even though you will be hiring an SEO agency or SEO professionals who will handle the job, it helps if you know how the whole thing works.

Google Analytics Implementation

Before anything else, the initial step is for you to track everything on your website. This is very first step before you can use certain SEO tactics. Using online resources, you can use various website analytics tools for free. These tools show you certain information pertaining to your visitors' activities. Some of the best platforms that you can use include the following: Google Analytics, Web Trends, Adobe SiteCatalyst and Piwik. Among the most popular tool is Google Analytics. Using this tool is easy since you can just sign up and place the tracking code on your website.

Google Webmaster Tools Implementation

To optimize your website, you still need to use another tool in order to get data regarding your site's visibility on Google. Some of the data that you need include clicks, impressions, page load speed along with the errors. To get these set of data, you can actually use Google Webmaster Tools.

Optimizing Your Content

When Google released its recent algorithm updates, paid links are no longer useful. As such it is important that you provide quality content that will draw more visitors to access your website. But to get more from just providing quality content, you can integrate SEO tactics to your online content to further boost your website.

One of the most important parts of any content is the title tag. The title tag tells the search engine as to what the content is all about. It helps if you put in the right title tags. The next thing that you have to consider is the kind of content. Instead of providing content for SEO purposes, you must create SEO rich content for your target audience. Filling up the meta description is also essential as this affects your ranking.

The Use of SEO Footer

For local businesses, it is important to be on Google+ Local. The reason as to why you need to be on Google+ for you to rank higher in Google. This is useful for you to be on the top of directories like Google, Bing and Yelp. To do this, you need to place your name, phone number and address in the footer of every page of your website. To help these directories understand that your profile is associated with a particular business, you need to use The Schema Creator. This is easy to use. All you need to do is to fill out all of the complete information. Make sure that all of the information you will provide match your Google+. Use the generated code and put in the footer.

Complete Contact Details

Sometimes website owners fail to place highly essential details for their clients. There are about 60% of small businesses who do not have their phone numbers on their website. If a potential client wants to reach you or to contact you, without any contact details, it can be extremely difficult to reach you. There is no point of using SEO strategies and tactics if your clients have no way of contacting to you. Make sure that your contact information along with your social media accounts are all provided on your website to make it easier for your clients to contact you.


How To Run An Effective Local Seo Campaign
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