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Small Business E-commerce Web Design


A business with a physical address where customers can directly visit you is not enough. With the increasing number of people who are using the Internet, you need to have a website where you can market your products/services. When you have a website, you can further boost your sales. This in turn would lead to long term growth especially if you have a responsive website accompanied with quality products offered at competitive prices.

If you do not have any website yet, this is now the perfect time for you to create and have one. You can just imagine the number of clients that you can add to your clientele base if you can come up with an effective online marketing campaign. Before you do that, you need to have an e-commerce site where clients can access information about your brand and the type of products/services you offer.

Showcase Your Products

In creating an e-commerce website, you do not just think of providing information to your clients. You need to think of your clients' need. Why are they browsing your website in the first place? Of course, they are interested as to what you can offer. To increase sales, you need to showcase your products. This is the main essence of having an e-commerce website.

Make sure that you post the different products/services that you offer. The website should be direct and straightforward. If you have special deals, they should be easily visible when a person browses your website. If you offer free shipping, free returns or money back guarantee program, you should include it at the forefront.

To make things easier for your clients, you need to showcase your products in such a way that is easy for clients to find. You can arrange the products per category or you can have drop down menus.

Importance of Usability

Since the main goal of having an e-commerce website is to generate more sales online, you also need to focus on the usability of the site. Remember that clients go online just so they can have convenient shopping. In order for you to provide fast and hassle free shopping experience, your website should have certain features. For instance, you can have an advanced search engine feature where clients can filter choices by product type, color, price, brand, etc. Shopping cart should also be available. It is strongly recommended that you have a shopping cart where clients can easily make certain changes as to whether they want to delete or add other items.

Increase Your Sales with Cross Selling

One great way to increase your sales is through cross selling. This means that you offer products that would accompany the products purchased by the shopper. You can suggest other items that you think the clients might need. In most cases, this type of subtle marketing would work. Just make sure that it is not disruptive. In that way, you can further add more sales.

Checkout Option as A Guest

Many e-commerce websites built with platforms like opencart and volution would require you to sign-up and log-in just so you can browse the products and shop online. For some, they just do not want to tire themselves and spend time to go about this whole process. If you do not want to lose clients, you might as well provide an option where guests can checkout. Whether or not they have an account, they can use the complete features of the site. You do not have to force your clients just so you can increase online sales.

Provide a Secured and Safe Website

Since clients who shop online would use their credit cards and debit cards, many are concerned with the safety of their personal details. As such, you need to guarantee your clients by providing secured and safe shopping experience.
 


How To Boost Your Website Visibility
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