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8 Highly Proven Ways To Boost Small Business Websites


Taking a closer look at your website, does it look professional or does it look disorganized? Does it exude a creative appeal or is it dull? If you are having doubts then you might just need a web conversion or even a total website redesigning.

The neutrality of the Internet allows even small businesses to compete with larger and more established firms. All you need is a highly engaging and responsive website where you can showcase your products or services. With the right marketing strategies, you can target the right audience, fully optimize your website, establish your online presence and increase your profit margin in the long run. But the question is, how will you be able to do this?

Establish Your Online Brand

Three main things that users easily notice in a website: the website address, the over-all layout and the tagline used. What will they think if your site appears messy and lack professional touch? Remember that your website tells many things about you. It reflects your business.


Just as traditional marketing stresses the importance of branding, in digital marketing the same concept applies. You need to allow people to know who you are, what your business does and what you can provide.

Start by having a web design suitable to the type of business you have, a site address that is simple and straightforward in which users can easily identify what your business is for. Then, you can create your way through a catchy and effective tagline.

Importance of Copywriting

Many users who open websites take no longer than 10 seconds to leave. This is what happens when users can't find anything attractive. To capture their attention, you have to take into consideration the importance of copywriting. You need to know what your target audience needs, what they are looking for.


Instead of using the usual wordings, a copywriter can make use of certain euphemisms with some creative blend to come up with a more appealing text.

Showcase Your Products and Services

With the market now an open field, there are limitless ways to get more clients if you know how the right way of showcasing your products and services. Nowadays, a lot of people rely on the Internet when they want to purchase items or when they want to get information about certain products.


For a bigger market share, your site needs to showcase your products and services where online users get to have the necessary details that they need. For instance, if you have an online shopping site, you can place all of the details of your products/services in an organized manner along with useful features a shopping cart, image gallery of items, product reviews, payment options, etc.

Make Your Site and Business Easily Accessible

Is your site easily accessible? If you are not sure about the answer, try to use a device for instance your Android mobile phone to browse your website. Chances are, your site might not be easily viewable for mobile users. When everyone else is using their tablet and their smartphones to access the Internet, you can expect that many of your potential visitors are mobile users. Always see to it that your site is also optimized for mobile users.


In terms of accessibility, when a user searches for you in an online directory or when a user tries to get your contact information, are these details available? Do not ever forget to place your contact details on your site to allow your clients to reach you, by phone, email or through an online contact form.

Use Multimedia Materials

Even with a website design that has a minimalist design, you cannot afford to have a dull and boring site. Just imagine what your potential clients will feel if they browse your site and it is all text.


Be creative and shun away from purely text based web content. If you have videos and slideshows, you can definitely use them. Having these materials serve dual purposes, they make your site alive and they can be used for content marketing.

Integrate Social Media to Your Site

There are small businesses which started selling their products using Instagram, Facebook and Twitter. Considering the millions of people who have their own social networking accounts, you can definitely use this to further boost your website. Create your own Facebook and Twitter account. Integrating social media to your site enables you to interact with your audience and it also allows users to share your website to others.

Publish Quality and Informative Content

With the latest update from Google Panda and Penguin, paid links are rather useless. Website owners now have to produce quality and informative content. For SEO purposes, you can create a blog integrated with your official website. In your blog, you can craft engaging articles tackling topics that will attract readers and which can be used for content marketing. Optimize your articles by using keywords related to your business.

Make Use of SEO/SEM Techniques

Last but not the least is the use of SEO/SEM techniques. Having just a professional website design will not attract too many visitors nor will it increase your site ranking. To help your site work its way up, there is a need for you to make use of SEO/SEM techniques.

These are highly proven ways for you to boost small websites. When you browse other established websites on the Internet, you get to see how these components are effectively used and integrated to create a fast, responsive and compelling website.

But to be able to do and perfectly execute this is another thing. It would take hard work, creativity and techniques to further boost your site. You have to acquire the services of SEO experts and professional web designers. With the help of experts in the industry, even a small website can have the competitive edge.


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